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Friday Stairs, a free coach-led stair workout that began in Tampa, is expanding to Miami Beach, Atlanta, Los Angeles and Nashville. Austin and Boston are expected to follow, but dates and locations for those events have not been finalized.
Friday Stairs, the free, coach-led stair workout that fills 250 weekly spots in Tampa within minutes, is expanding to Miami Beach, Atlanta, Los Angeles and Nashville, according to Athletech News. The rollout is scheduled to start Oct. 30 in Miami Beach, taking the Tampa-founded format to new markets as the group says its waitlist and audience have grown.
The first event outside Florida is planned for Oct. 30 at the Miami Beach Convention Center. Atlanta is scheduled to follow on Nov. 13 at Historic Fourth Ward Park, and a Los Angeles-area workout is planned for Dec. 11 at the Culver Steps in Culver City. A date for Nashville’s event at Bicentennial Capitol Mall State Park has not been announced.
Friday Stairs also plans to bring the workout to Austin and Boston, but the company is still finalizing sites in those cities. The schedule and locations were reported by Athletech News. The events are described as free and coach-led, with a set workout rather than an informal group stair climb.
The company says its Tampa weekly waitlist is now close to 400 people, up from slightly more than 300 in September. Its Monday Drop newsletter, which also serves as the sign-up channel, has more than 4,000 subscribers, while Friday Stairs reports more than 3 million organic social views a month. Those figures come from the company and have not been independently verified in the report.
A Local Workout Tests New Markets
The expansion will show whether Friday Stairs can reproduce its Tampa turnout in cities with different venues, local fitness communities and event logistics. The company says each market needs volunteer coaches and is recruiting trainers and community leaders in the four announced launch cities. That staffing model makes local organizers part of the rollout, not just the participants.
For attendees, the format offers a free, structured workout with coaching and modifications, rather than a paid class or an informal run-club meet-up. Co-founder Lev Ekster told Athletech News that participants are not left to exercise on their own, and the report says people in their 60s are among those who attend in Tampa. Whether the new events will maintain the same capacity, sign-up process and accessibility is not specified.
The expansion also creates potential commercial opportunities. Friday Stairs is seeking category-exclusive brand partnerships across multiple cities, Athletech News reported. Ekster also described ticketed, Hyrox-style competitions—possibly called “Friday Games”—as a possible future revenue stream, not a confirmed product or scheduled event.
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How Tampa Built the Format
Friday Stairs’ expansion follows strong demand for its weekly Tampa workout. According to the company figures reported by Athletech News, the 250 available spots fill within minutes, and the waitlist has grown from just over 300 in September to nearly 400. The company describes its audience as largely young professionals: about 70% women and roughly 60% between ages 25 and 34.
Co-founder Jovany Ruiz framed the draw as social as well as physical. “People aren’t just coming for a workout. They’re coming for each other,” he told Athletech News. Ekster, in the same outlet’s interview, distinguished the event from a run club by pointing to its coach-led structure and defined workout space.
The move comes amid broader interest in group fitness and endurance events. Athletech News cited Strava’s 2025 data showing Gen Z race participation rose across distances, including 28% for 5K races and 39% for 10K races. Those figures describe race participation, not Friday Stairs attendance, and do not establish what is driving demand for the company’s events.
“People aren’t just coming for a workout. They’re coming for each other.”
— Jovany Ruiz, Friday Stairs co-founder, speaking to Athletech News
Dates, Capacity and Local Demand
The exact Nashville date remains unannounced, and Friday Stairs has not finalized locations in Austin or Boston. The report also does not give event capacities, opening dates for registration, or details on whether sign-ups will use the same newsletter-based system as Tampa.
It is not yet clear how quickly spaces will fill in the new cities, how many local coaches each event will require, or whether the company will change the format as it expands. The waitlist, subscriber and social-view figures are company-reported measures, and the report does not provide independent verification or a comparison with other fitness events.
Recruiting Coaches and Setting Dates
Friday Stairs is recruiting trainers and community leaders in Miami Beach, Atlanta, Los Angeles and Nashville as it prepares the announced events. The first scheduled date is Oct. 30 in Miami Beach, followed by Atlanta on Nov. 13 and Culver City on Dec. 11. Nashville’s date is still to come.
The company is also finalizing Austin and Boston sites. Further updates are expected to clarify those locations and dates, along with registration details and how the events will be staffed. Friday Stairs is pursuing multi-city brand partnerships, while its possible “Friday Games” concept remains a future idea rather than part of the announced launch schedule.
Key Questions
Which cities are getting Friday Stairs events?
The announced launch cities are Miami Beach, Atlanta, Los Angeles and Nashville. Friday Stairs also plans to expand to Austin and Boston, where sites are still being finalized.
When are the first events scheduled?
The schedule starts Oct. 30 at the Miami Beach Convention Center, followed by Nov. 13 at Historic Fourth Ward Park in Atlanta and Dec. 11 at the Culver Steps in Culver City. A Nashville date has not been announced.
Are the workouts free?
Friday Stairs describes its events as free, coach-led stair workouts. The report does not provide registration dates, capacity details for the new cities or sign-up instructions.
What is still unknown about the expansion?
The Nashville date and the Austin and Boston locations remain unsettled. It is also unclear how many spots will be available in each city and whether those events will use the same sign-up process as Tampa.
Source: rss
